May
28

Why Use Facebook For Business

With the advance of technology and increased consumer savvy, business is competitive these days. If you want to stand out from the crowd and make your product known, you have to think outside the box. Specifically, the mailbox. Advertising in print media such as magazines, newspapers, and flyers are steadily going the way of the horse and buggy. More businesses are turning to social media to gain the attention of both existing and potential customers. Why social media marketing? Read on.

Cost-Effective

Businesses can easily spend hundreds of dollars in postage to mail out advertisements that will likely go straight into the trash bin. Why waste money on what will be considered junk mail? The same can be said for television commercials or radio spots. Despite spending money on advertising in these outlets, your business may not reach all of your intended audience. Social media marketing, on the other hand, doesn’t cost a thing. Setting up a company blog or Facebook account is free. Even sites that charge a fee to host your website are considerably less expensive than the price of stamps, printing services, and paper.

Build A New Customer Base

Younger adults are conducting more of their business online. In fact, much of what they know about products are from word-of-mouth from a Facebook friend. By establishing an online presence, your business will be able to connect with potential customers more effectively than print or television advertising alone. Ways that businesses have done this online include sending out e-newsletters, holding contests and giveaways on Facebook, and following their customers’ posts. Just remember that it is a two-way street. In order to gain customer interest, you must also be interested in them.

Establish Trust

Today’s customers are very informed, even a little cynical. They demand credibility. If it’s not given to them, you can expect to lose their business. One way to gain their trust is to slowly build consumer-provider relationships with them through social media. Whether on Facebook, company blog, or website, offer customers a chance to leave feedback and suggestions. Most importantly, be sure to listen to them.

Another way that a business can establish trust and build its customer base is to do promotional offers from time to time. Mostly everyone loves a bargain and the opportunity to be the first to try something new. For instance, by offering coupons exclusively to Facebook followers, you establish that your loyal customers receive priority.

Like any interactive forum, it takes time to establish a loyal customer following on social media, but you can start today by implementing these tips. Be patient and willing to adapt to the changing norms in business marketing. Your new customers will thank you.

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